The Bachelor of Business Administration (BBA) is a three-year undergraduate programme designed to develop managerial, entrepreneurial, analytical and leadership competencies required in the modern business environment. The programme provides a strong foundation in management principles, accounting, finance, marketing, human resource management, business law, organizational behaviour, business statistics and strategic management.
Structured under the NEP-2020 Choice Based Credit System (CBCS), the programme combines theoretical learning with practical exposure through research projects, vocational courses, co-curricular components and multidisciplinary learning opportunities. Students gain a comprehensive understanding of business operations, decision-making processes, organizational dynamics and emerging business practices.
The curriculum focuses on developing professional competence, communication skills, leadership qualities, problem-solving abilities and entrepreneurial thinking. Graduates are prepared for careers in corporate organizations, banking and financial services, marketing, human resource management, business consulting, entrepreneurship and higher education in management disciplines.
Candidates must have passed the 10+2 examination or an equivalent qualification from a recognized Board or Council.
Students from Commerce, Science, Arts/Humanities or any other recognized stream are eligible to apply for admission.
Admission shall be granted according to the rules, regulations and admission policies prescribed by the affiliating university and the institution.
Interest in business, management, entrepreneurship, communication, leadership and problem-solving will help students excel in the programme.
Building Future Business Leaders, Managers and Entrepreneurs
Semester-wise Curriculum Framework of the Bachelor of Business Administration (BBA)
| Semester | Course Title | Course Category | Credits | L-T-P |
|---|---|---|---|---|
| I | Business Economics | Major Course | 4 | 4-0-0 |
| Financial Accounting | Major Course | 4 | 4-0-0 | |
| Business Statistics | Major Course | 4 | 4-0-0 | |
| Business Communication | Major Course | 4 | 4-0-0 | |
| II | Principles of Management | Major Course | 4 | 4-0-0 |
| Business Environment | Major Course | 4 | 4-0-0 | |
| Computer Applications in Business | Major Course | 4 | 4-0-0 | |
| Environmental Studies | Major Course | 4 | 4-0-0 | |
| III | Human Resource Management | Major Course | 4 | 4-0-0 |
| Marketing Management | Major Course | 4 | 4-0-0 | |
| Cost Accounting | Major Course | 4 | 4-0-0 | |
| Business Mathematics | Major Course | 4 | 4-0-0 | |
| IV | Financial Management | Major Course | 4 | 4-0-0 |
| Business Law | Major Course | 4 | 4-0-0 | |
| Consumer Behaviour | Major Course | 4 | 4-0-0 | |
| Management Information System | Major Course | 4 | 4-0-0 | |
| V | Entrepreneurship Development | Major Course | 4 | 4-0-0 |
| Supply Chain Management | Major Course | 4 | 4-0-0 | |
| Income Tax Law & Practice | Major Course | 4 | 4-0-0 | |
| Research Methodology | Major Course | 4 | 4-0-0 | |
| Summer Training / Internship | Practical Component | 4 | 0-0-4 | |
| VI | Strategic Management | Major Course | 4 | 4-0-0 |
| Corporate Governance & Business Ethics | Major Course | 4 | 4-0-0 | |
| Project Report | Project Work | 4 | 0-0-4 | |
| Viva-Voce | Assessment Component | 2 | 0-0-2 | |
| Total Programme Credits | 74 | - | ||
Detailed Structure of the Bachelor of Business Administration (BBA) Programme
Duration: 3 Years (6 Semesters)
Total Programme Credits: 74 Credits
Core Areas: Business Economics, Accounting, Statistics, Management, Marketing, Human Resource Management, Finance, Business Law, Taxation, Entrepreneurship and Strategic Management.
Career Opportunities: Business Management, Banking & Finance, Marketing, Human Resource Management, Entrepreneurship, Business Consulting, Corporate Administration, Retail Management and Higher Studies in Management.
Guidelines for Academic Excellence, Professional Development and Managerial Competence
Students are expected to maintain regular attendance in lectures, tutorials, seminars, workshops, presentations and academic activities. Active participation in classroom discussions and collaborative learning exercises is essential for academic success.
Student performance is evaluated through assignments, case studies, quizzes, presentations, internal assessments, project work, viva-voce and semester-end examinations as prescribed by the university.
Students are encouraged to participate in internships, industrial visits, field projects, entrepreneurship activities and skill-development programmes to gain practical exposure to real-world business environments.
Students are encouraged to undertake business research, market surveys, data analysis and project work to strengthen analytical thinking, decision-making abilities and problem-solving skills.
Students are expected to uphold professional ethics, corporate responsibility, leadership qualities, teamwork, integrity and ethical decision-making in academic and professional activities.
Successful completion of coursework, internships, project reports, internal assessments and university examinations is required for progression to higher semesters and award of the BBA degree.
All academic regulations relating to attendance, internal assessment, internships, project evaluation, grading, promotion and award of the degree shall be governed by the ordinances, regulations and guidelines of the affiliating university as amended from time to time.
Comprehensive academic support and vibrant student engagement opportunities.
